Crafting a Modern, Sophisticated Beauty Brand
A Distinct Identity in a Saturated Market
The Skin & Lash Lounge needed a modern, chic, and mature brand identity to stand apart in a highly competitive aesthetics space. I created a visual system that elevated the studio’s professionalism and sophistication, reflecting its focus on skincare, lash extensions, microblading, and brow care.
Alongside the brand, I designed and developed a full website experience and continue to support the business through menus, promotions, social graphics, and ongoing creative direction — helping the studio grow into an award-winning destination.
Photography by Meagan Explores
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A Recognized & Award-Winning Beauty Destination
Since launching the brand and website, The Skin & Lash Lounge has grown its customer base, expanded its service offerings, and won “Best of the Seacoast” multiple years in a row. The elevated identity and cohesive digital presence helped position the studio as one of the premier skincare and lash destinations in the region — increasing credibility, client trust, and long-term brand recognition.
