Out of Office, Still On Brand

Over my eight years at Appcues I had the opportunity to brand and help plan four company retreats, each with its own custom identity built around where we were going. My favorite by far was Mexicues City (a play on Appcues) where I got to dig into the culture, art, and energy of Mexico City and turn it into something fun that would represent our trip.

The brand leaned into the rich colors and artwork of the city, with a scrapbook-style aesthetic that wove together texture, illustration, and cultural references. One of my favorite details was the custom lanyards, designed as La Lotería playing cards with original artwork created specifically for the retreat.