Designing a Scalable Learning Platform
A Comprehensive Education Experience
I led the end-to-end creation of the Product Adoption Academy, an education platform designed to help practitioners master product-led adoption. I designed the sub-brand, built the website, set up the certification system, and designed the course experience, including the visuals, layouts, and template frameworks that support the program.
The Academy operates as its own learning ecosystem with its own identity, curriculum, digital platform, and certification program.
.png)
End-to-End Creative & Experience Ownership
I built the Academy from the ground up by designing the identity, shaping the user experience, and developing the Webflow platform that powers the courses, templates, and resources. I engineered custom CMS structures to manage lessons, certification paths, downloadable materials, and user workflows, ensuring the platform can scale.
On top of the digital foundation, I crafted the visual language for the course environment, designed supporting materials, and produced custom swag packs for certified graduates. Every touchpoint was designed to feel cohesive, fun, and empowering for learners.
Empowering Thousands of Practitioners
Since launch, the Academy has supported thousands of learners, with nearly 5,000 practitioners earning certifications and sharing their badges on LinkedIn. The CMS-powered platform supports rapid course creation, streamlined content publishing, and ongoing growth.
The program strengthened Appcues’ presence in the product-led community by driving awareness, credibility, and engagement through a branded, high-quality learning experience.
