Designing a Scalable Learning Platform
A Comprehensive Education Experience
I led the end-to-end creation of the Product Adoption Academy, an education platform designed to help practitioners master product-led adoption.
I designed the sub-brand, built the website, set up the certification system, and designed the course experience. Visuals, layouts, and template frameworks that support the program.
The Academy operates as its own learning ecosystem with its own identity, curriculum, digital platform, and certification program.
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End-to-End Creative & Experience Ownership
I built the Academy from scratch. Identity, user experience, and the full Webflow platform that powers courses, templates, and resources.
I built custom CMS structures to manage lessons, certification paths, downloads, and user workflows. Built to scale.
Beyond the platform: visual language for the course environment, supporting materials, custom swag packs for graduates.
Every touchpoint feels cohesive, fun, and empowering.
Empowering Thousands of Practitioners
Since launch, the Academy has supported thousands of learners, with nearly 5,000 practitioners earning certifications and sharing their badges on LinkedIn.
The CMS-powered platform supports rapid course creation, streamlined content publishing, and ongoing growth.
The program strengthened Appcues' presence in the product-led community by driving awareness, credibility, and engagement through a high-quality learning experience.
